Sunday, January 10, 2010

Continuing the vein of "We see what we want to see"

Another good article on the subject => Desire influences visual perception

I love the intro: "WE tend to assume that we see our surroundings as they really are, and that our perception of reality is accurate. In fact, what we perceive is merely a neural representation of the world, the brain's best guess of its environment, based on a very limited amount of available information."

It really is a fascinating article. It would seem that our brains literally make the objects of our desire seem "within our reach" by making them appear closer than the actually are. Or in art phraseology, puts them more in the foreground of our visual field. On one hand, it sounds like a cool "carrot" approach on the brain's part. On the other hand, it also explains why people often give up on a goal when they really are on the verge of achieving it.

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